TV Spots – how many do you need, where – and when!
There are hundreds of TV channels keen to attract your DRTV business.
You will need the right DRTV spots to suit your product or service, watched by TV viewers who will want what you have to offer. Diligent analysis of thousands of DRTV viewing figures, response measures and other DRTV statistics (all carefully compared with the profile of your target customer) is the only way to ensure you achieve the DRTV deals that will get the phones ringing, text messages arriving and visits to your website soaring.
Terrestrial DRTV? Satellite DRTV? Cable DRTV? National DRTV? Regional DRTV? Time of day? Programme type? Weekdays or weekends? There are so many key DRTV variables that need to be considered to ensure maximum DRTV advertising value.
Our DRTV media planners carry out a complete analysis of the needs of your DRTV campaign to ensure you get the optimum DRTV media plan.
And our DRTV media buyers are renowned experts at securing you the very best discounts off TV media rate cards.
We always plan exactly when all of your campaign’s individual DRTV spots will appear, to maximise your call centre's handling capacity and be sure you don’t miss sales opportunities.
Immediately your DRTV campaign is on air, we’ll analyse your DRTV response by:
- Time of day
- Day of the week
- Weekday versus weekends
- Programme type (genre)
- TV channel
- Position in break
Then we’ll fine tune your DRTV schedule to become increasingly effective. Success at DRTV is not about booking the space and then waiting for the schedule to finish – constant daily analysis leads to constant DRTV response improvement, even if your DRTV campaign is already very successful.
It’s not what you spend on TV - it’s how your DRTV advertising agency spends it that makes the difference. Ask us what even a modest DRTV airtime budget could achieve.
Don't take risks. Run-of-the-mill advertising agencies simply don't have the expertise or experience to make DRTV advertising work. We do. We're The 100% DRTV Specialists
Phone The DRTV Centre on 0800 180 4350 or email david@drtvcentre.com