16 February 2011
New Principles DRTV ad for Vertbaudet
Principles Agency has created a new TV ad for children's clothing retailer Vertbaudet, part of the Redcats Group.
The 30-second DRTV ad is aimed at "affluent mums" with young children and is intended to drive sales of the clothes company's spring/summer range.
It is the second TV ad the Leeds agency has created for Vertbaudet having produced its UK TV debut in September.
(excerpt from The Drum)